Taashi
Independent fashion label
ROLE
Founder, Creative Director & Print Designer
FOCUS
Print-heavy fashion
CRAFT
Original digital print design, screen printing, hand embroidery
MARKET
Direct-to-consumer | India
Taashi — meaning "prosperity" and "auspiciousness" was a print-heavy fashion label I founded, designed, and built from the ground up. The brand was rooted in a single creative conviction: that bold, vibrant prints inspired by nature and culture could occupy a space that luxury fashion had left largely empty.
Every print was conceived and created by me, drawing from flora, fauna, and traditional Indian artistic sensibility, then translated into wearable pieces through digital printing, screen printing, and hand embroidery in collaboration with local artisans. From the initial sketch to the finished garment, each piece was a fully realised creative and commercial decision.
Taashi was paused when I moved to the US to pursue my Masters, but it remains one of the most complete expressions of what I can do as a designer, maker, and creative director working independently.
100%
Original prints, designed from scratch
THE brand
Where art meets fashion.
Taashi was built around the idea that clothing could carry a visual identity as distinct as any piece of art. Inspired by the harmony of flora and fauna, every print merged traditional Indian artistry with a bold, contemporary aesthetic, designed for people who wanted to stand out, not blend in.
Print design
Brand identity
Creative direction
THE prints
Every pattern, an original.
The prints were the heart of Taashi. Each one was conceptualised and designed by me, drawing inspiration from insects, botanicals, and abstract natural forms, then developed into repeat patterns for garments. No two collections looked the same, but all of them felt unmistakably Taashi.
Digital print design
Repeat pattern development
Nature-inspired illustration
Color direction
The process
From idea to print to garment.
The creative process was end-to-end. Prints began as research and sketches, studying forms from nature, building a visual language then moved into digital development, sampling, and finally production. Watching a pattern you drew become something someone wears is what made this work meaningful.
Concept research
Digital illustration
Sample development
End-to-end production ownership
Prints on products.
Each print was applied across a considered range of garments - co-ords, shirts, skirts, designed to let the pattern do the talking while keeping the silhouette clean and wearable.
Brand pillars
What Taashi stands for.
Clothing with a soul
Vibrant, colorful, and uniquely quirky, created for people who see fashion as self-expression, not just clothing.
visual record.
Art you can wear
Every piece was a handcrafted original, blending digital precision with screen printing and detailed hand embroidery.
Fashion that empowers
Each garment was made in collaboration with skilled local artisans, preserving craft traditions while building community.
What building Taashi taught me
01
Running a brand solo means being a designer, director, producer, and businessperson simultaneously. It taught me to think across every dimension of a creative project at once.
02
A strong print identity is a brand strategy. The most powerful thing Taashi had was a visual language so distinct it was immediately recognizable and I built that from scratch.
03
Collaborating with artisans taught me that the best creative work happens when you bring skills together, my design vision combined with their craft produced something neither could alone.
Taashi was the project where I learned what it means to own something completely, creatively, operationally, and commercially. It started with a print and became a brand. That's the kind of work I want to keep doing.
